Go nude with shu. Less is more with the new blow dry beautifiers. 1 product, 5 benefits. Helps protect hair from blow-dry heat, smooths, tames frizz and memorizes shaped looks. The ultimate all-in-one hair product. The first bb for hair, a multi-benefit blow-dry perfector associating care and control, with creamy & unctuous texture, perfect for thick hair. Use this hair care and styling product for a flawless and effortless look with a nude effect. The bb difference: primes the hair fiber moisturizes without heaviness smooths and softens the hair helps protect from blow dry heat shapes and reshapes any look.